“Octerra is a major innovation for the production process across the entire
advertising industry.

It represents a huge breakthrough in our continued efforts towards structurally
strengthening our sourcing approach across the entire production spend. By
improving visibility and oversight, we are able to drive major value
and efficiencies for our teams and partners.“

“It wasn’t until 12 months later that an audit of ours revealed that 85% of
our productions had single-bid exemptions and weren’t being triple bid
despite the mandate.

We trust our agency and believe in the work they do. But we still need to
reduce non-working media costs. This means we either reduce our agency
fees or focus on the pass-through cost of production. And we don’t want to
reduce our agency fees.”

“Octerra promotes consistency, enhances visibility and
streamlines the workflow associated with the bid management
process, creating value for all parties - agencies, clients, and
production partners alike. It’s a win-win-win.”