Month: August 2024

Why Are Marketers Still Doing Business Like It’s 1999?

© 1999. Courtesy Twentieth Century Fox. By: Octerra Team        August 27th, 2024        8 minute reading...
Read More about Why Are Marketers Still Doing Business Like It’s 1999?

Why Using Data to Inform Marketing Budget Decisions Is So Important (with Example)

By: Octerra Team        August 22nd, 2024        6 minute reading Data is the primary currency of effective...
Read More about Why Using Data to Inform Marketing Budget Decisions Is So Important (with Example)

Essential Tips to Ensure Marketing Procurement Compliance

By: Octerra Team        August 7th, 2024        7 minute reading Recently, a large customer requested access...
Read More about Essential Tips to Ensure Marketing Procurement Compliance