Business

Taking Control of Creative Execution: Safeguarding Your Brand’s Future

By: John Wallace        June 2nd, 2023        2 minute reading We are seeing some of the most...
Read More

4 Benefits to Having a Strong Alignment Between Brand Marketing and Marketing Procurement

By: John Wallace        February 28th, 2023        5 minute reading I recently came across an episode of...
Read More

Why Marketing Procurement Is Different from Other Types of Procurement (A ChatGPT Story)

By: John Wallace        January 31st, 2023        4 minute reading I often get asked "what differentiates Octerra...
Read More

How CMOs Can Better Align Their Brand Marketing & Marketing Procurement Teams (A ChatGPT Story)

By: John Wallace        January 18th, 2023        5 minute reading Like many, when I first heard...
Read More

3 Innovative Ways Marketers Are Stretching Their Budgets During Tough Times

By: John Wallace        December 8th, 2022        8 minute reading "Nobody told me there'd be days like...
Read More

Haynes-Vozza and Octerra Announce Strategic Partnership

COMBINE PROACTIVE VIDEO PRODUCTION CONSULTING SERVICES WITH LEADING MARKETING PROCUREMENT TECHNOLOGY PLATFORM   DETROIT & NASHVILLE, (July 21, 2022) -...
Read More