Marketing

Why Marketing Procurement Is Different from Other Types of Procurement (A ChatGPT Story)

By: John Wallace        January 31st, 2023        4 minute reading I often get asked "what differentiates Octerra...
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How CMOs Can Better Align Their Brand Marketing & Marketing Procurement Teams (A ChatGPT Story)

By: John Wallace        January 18th, 2023        5 minute reading Like many, when I first heard...
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3 Innovative Ways Marketers Are Stretching Their Budgets During Tough Times

By: John Wallace        December 8th, 2022        8 minute reading "Nobody told me there'd be days like...
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Accelerating the Movement to Increased Diversity, Equity and Inclusivity in Marketing

By: John Wallace        September 24th, 2021        6 minute reading Nearly 70% of companies in the Russell 1000...
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