Marketing
Taking Control of Creative Execution: Safeguarding Your Brand’s Future
By: John Wallace June 2nd, 2023 2 minute reading We are seeing some of the most...
4 Benefits to Having a Strong Alignment Between Brand Marketing and Marketing Procurement
By: John Wallace February 28th, 2023 5 minute reading I recently came across an episode of...
Why Marketing Procurement Is Different from Other Types of Procurement (A ChatGPT Story)
By: John Wallace January 31st, 2023 4 minute reading I often get asked "what differentiates Octerra...
How CMOs Can Better Align Their Brand Marketing & Marketing Procurement Teams (A ChatGPT Story)
By: John Wallace January 18th, 2023 5 minute reading Like many, when I first heard...
3 Innovative Ways Marketers Are Stretching Their Budgets During Tough Times
By: John Wallace December 8th, 2022 8 minute reading "Nobody told me there'd be days like...
Accelerating the Movement to Increased Diversity, Equity and Inclusivity in Marketing
By: John Wallace September 24th, 2021 6 minute reading Nearly 70% of companies in the Russell 1000...