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How CMOs Can Better Align Their Brand Marketing & Marketing Procurement Teams (A ChatGPT Story)

By: John Wallace        January 18th, 2023        5 minute reading Like many, when I first heard...
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analytics bid management brand consistency brand image brand reputation ChatGPT cloud solutions CMO collaboration tools companies competitive bidding consistency cost savings creative execution data data tracking digital transformation efficiency improvement goal setting insights marketing marketing automation marketing budget marketing procurement martech maximizing value mutual understanding open communication operations procurement productivity project management real-time access resource efficiency ROI SaaS platform software SOR system of record teamwork technology transparency triple bid trust visibility