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New Year, New Budget: 7 Steps to Start the Year Right with Smarter Procurement Planning
By: Octerra Team January 2nd, 2025 4 minute reading As the new year begins, marketing...
Why Are Marketers Still Doing Business Like It’s 1999?
© 1999. Courtesy Twentieth Century Fox. By: Octerra Team August 27th, 2024 8 minute reading...
Why Using Data to Inform Marketing Budget Decisions Is So Important (with Example)
By: Octerra Team August 22nd, 2024 6 minute reading Data is the primary currency of effective...
Taking Control of Creative Execution: Safeguarding Your Brand’s Future
By: John Wallace June 2nd, 2023 2 minute reading We are seeing some of the most...
4 Benefits to Having a Strong Alignment Between Brand Marketing and Marketing Procurement
By: John Wallace February 28th, 2023 5 minute reading I recently came across an episode of...
How CMOs Can Better Align Their Brand Marketing & Marketing Procurement Teams (A ChatGPT Story)
By: John Wallace January 18th, 2023 5 minute reading Like many, when I first heard...
