marketing budget
New Year, New Budget: 7 Steps to Start the Year Right with Smarter Procurement Planning
By: Octerra Team January 2nd, 2025 4 minute reading As the new year begins, marketing...
Why Are Marketers Still Doing Business Like It’s 1999?
© 1999. Courtesy Twentieth Century Fox. By: Octerra Team August 27th, 2024 8 minute reading...
Why Using Data to Inform Marketing Budget Decisions Is So Important (with Example)
By: Octerra Team August 22nd, 2024 6 minute reading Data is the primary currency of effective...
3 Innovative Ways Marketers Stretch Their Budgets During Tough Times
By: John Wallace December 8th, 2022 8 minute reading "Nobody told me there'd be days like...