marketing operations

New Year, New Budget: 7 Steps to Start the Year Right with Smarter Procurement Planning

By: Octerra Team        January 2nd, 2025        4 minute reading As the new year begins, marketing...
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Why Are Marketers Still Doing Business Like It’s 1999?

© 1999. Courtesy Twentieth Century Fox. By: Octerra Team        August 27th, 2024        8 minute reading...
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Why Using Data to Inform Marketing Budget Decisions Is So Important (with Example)

By: Octerra Team        August 22nd, 2024        6 minute reading Data is the primary currency of effective...
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Beyond the Black Box: Reimagining Trust & Transparency in the Ad Industry

By: John Wallace        February 16th, 2024        6 minute reading "The goal is not to do business...
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