procurement
New Year, New Budget: 7 Steps to Start the Year Right with Smarter Procurement Planning
By: Octerra Team January 2nd, 2025 4 minute reading As the new year begins, marketing...
Why Are Marketers Still Doing Business Like It’s 1999?
© 1999. Courtesy Twentieth Century Fox. By: Octerra Team August 27th, 2024 8 minute reading...
Why Using Data to Inform Marketing Budget Decisions Is So Important (with Example)
By: Octerra Team August 22nd, 2024 6 minute reading Data is the primary currency of effective...
Essential Tips to Ensure Marketing Procurement Compliance
By: Octerra Team August 7th, 2024 7 minute reading Recently, a large customer requested access...
Beyond the Black Box: Reimagining Trust & Transparency in the Ad Industry
By: John Wallace February 16th, 2024 6 minute reading "The goal is not to do business...
4 Benefits to Having a Strong Alignment Between Brand Marketing and Marketing Procurement
By: John Wallace February 28th, 2023 5 minute reading I recently came across an episode of...
