Why an Octopus?

It is fairly common knowledge that octopuses have eight arms. But did you know that they also have nine brains?

Octopuses have a central brain that controls their nervous system. In addition, there is a large ganglion at the base of each of their eight arms — a grouping of nerve cells that are believed to control movement. Each arm smells, touches, and tastes independent of the others while the large, doughnut-shaped central brain ultimately co-ordinates it all. All of the parts work together to accomplish challenging tasks.




Just like an octopus, the creative sourcing process involves numerous stakeholders, including the brand client, advertising agency, and production vendor. Each of these primary stakeholders interfaces with various internal teams. The agency, for instance, encompasses client services, business affairs, and production teams, while the brand involves teams such as brand marketing, marketing operations, and procurement. External consultants may also come into play as needed. And of course, there are the bidding vendors. Every team plays a crucial role in the process, requiring the ability to function autonomously, akin to the arms of an octopus. The central brain of Octerra facilitates seamless collaboration, allowing all teams to work cohesively towards the shared objective of bringing their ideas to fruition.


And now you know.

why octopus

Ozy the Octopus

Biologists and keepers at various aquariums around the world have for years been giving octopuses in captivity a closed jar with a tasty live crab inside to keep them entertained and intellectually stimulated (apparently this higher-level activity is required to prevent them from getting bored and depressed). Just like humans, the octopuses are capable of figuring out how to twist open the jar.

Although many have achieved speedy times for this open-the-jar trick, one particular New Zealand octopus, a one-time resident at the Island Bay Marine Education Centre in Wellington named Ozy, holds the record for doing so in just under 55 seconds. Our logo and mascot is nicknamed Ozy in honor of the truly smartest of cephalopods.

More about octopuses:

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